Sprite India

Sprite’s Comedy Takeover: How #JokeInABottle Dominated Digital Feeds

Case Study / By Apoorva / #SpriteJokeInABottle, #ThandRakh, Comedy Marketing, Comedy Reels, Digital Marketing, influencer marketing, Sprite India, Viral Campaign

Sprite’s #JokeInABottle campaign turned its product into a punchline delivery system, with top comedians creating viral Reels that perfectly captured the brand’s “Thand Rakh” spirit.