#PaytmKaro

Inside Paytm’s Smart Rewards & Referral Influencer Campaign

Case Study / By Apoorva / #Paytm, #PaytmKaro, #ReferAndEarn, #UPI, Digital Payments, Fintech Marketing, InfluencerMarketing, RuPay on UPI

Paytm’s latest campaign used a two-pronged influencer strategy focused on a lucrative referral program and RuPay on UPI rewards, turning users into marketers and driving viral reach.