parenting Archives

The #MomApproved Seal: How Nestlé CEREGROW Earned Parents’ Trust

Case Study / By Apoorva / #MomApproved, #NestleCEREGROW, #NoRefinedSugar, CPG Marketing, influencer marketing, Kids Nutrition, Mom Influencers, parenting

By partnering with “label-reading” mom influencers, Nestlé CEREGROW’s latest campaign masterfully built trust and sold peace of mind with its “No Refined Sugar” cereal.

Child Influencers

Blogs / By Apoorva / Child, influencer marketing, parenting, Parents, Young

In today’s digital-first world, scrolling through Instagram isn’t just entertainment — for many parents, it’s where they discover new products, parenting tips, and lifestyle inspiration. A growing section of this audience connects most with content that feels real, joyful, and family-oriented — and that’s exactly where child influencers are making their mark. These young creators, with their authentic charm and relatability, are helping brands cut through the noise and create lasting impressions.

Parenting Influencers Report- 2025

Blogs / By Apoorva / influencer marketing, Instagram mom influencers, Mom Influencers, parenting, parenting influencers

The growth of fashion influencers is reshaping brand strategies in influencer marketing.

Influencer Marketing in the Parenting Category 2025

Blogs / By Aryan Goyal / influencer marketing, ModernParenting, MomLife, momsofinstagram, motherhood, newparents, Parenthood, parenting, parentingadvice, ParentingGoals, ParentingJourney, ParentingTips

The parenting category continues to evolve with the rise of digital influence, influencer-led parenting education, and community-driven engagement campaigns.