Styled with ALDO: How Creators Elevated Everyday Moments in 2025
A data-backed look at ALDO’s summer “Bloom” creator push across India and the GCC—top Reels, what drove engagement, and the playbook to scale next.
influencer marketing
Kapiva Ayurveda: #ChooseAyurveda for Mind, Body & Skin
Kapiva’s #ChooseAyurveda campaign turned ancient wellness wisdom into modern content gold, with creators inspiring audiences to move mindfully, care for skin naturally, and embrace Ayurvedic living.
Mango’s Summer Style Diaries: How Creators Turned Everyday Looks Into Shoppable Moments
Mango’s Summer 2025 creator program made real-life style the strategy—try-ons, store runs, and DM link flows that turned inspiration into instant shopping.
The Aashirvaad Ecosystem: More Than Atta, It’s a Way of Life
Aashirvaad’s latest campaign showcased its full ecosystem, using different products and influencer stories to own every part of the Indian kitchen, from health to heritage.
The #MomApproved Seal: How Nestlé CEREGROW Earned Parents’ Trust
By partnering with “label-reading” mom influencers, Nestlé CEREGROW’s latest campaign masterfully built trust and sold peace of mind with its “No Refined Sugar” cereal.
Sprite’s Comedy Takeover: How #JokeInABottle Dominated Digital Feeds
Sprite’s #JokeInABottle campaign turned its product into a punchline delivery system, with top comedians creating viral Reels that perfectly captured the brand’s “Thand Rakh” spirit.
Serumize Your Shower: How Dove is Redefining Body Care
Dove’s #SerumizeYourShower campaign used top influencers to introduce a new era of body care, powered by active ingredients and supercharged by quick commerce.
Own Your Spotlight: How NIVEA’s Luminous Campaign Lit Up Instagram
NIVEA’s Luminous campaign blended science with storytelling, as top Indian influencers shared real results and drove massive engagement by putting the spotlight on Thiamidol.
Framing the Future: Lenskart’s Creator-Led Eyewear Campaign
Lenskart’s 2025 creator campaign blurred the line between fashion and tech, as influencers styled Hustlr and Phonic frames into everyday fits, GRWM reels, and futuristic demos.
Double the Glam, Double the Real: Inside Estée Lauder’s #DoubleWearDoubleMe Campaign
Barcelona backdrops, real beauty routines, and a foundation that never quits — Estée Lauder’s #DoubleWearDoubleMe campaign shows how duality wins in 2025.