CPG Marketing

The Aashirvaad Ecosystem: More Than Atta, It’s a Way of Life

Case Study / By Apoorva / #Aashirvaad, Aashirvaad Atta, CPG Marketing, Food Marketing, Himalayan Pink Salt, influencer marketing

Aashirvaad’s latest campaign showcased its full ecosystem, using different products and influencer stories to own every part of the Indian kitchen, from health to heritage.

The #MomApproved Seal: How Nestlé CEREGROW Earned Parents’ Trust

Case Study / By Apoorva / #MomApproved, #NestleCEREGROW, #NoRefinedSugar, CPG Marketing, influencer marketing, Kids Nutrition, Mom Influencers, parenting

By partnering with “label-reading” mom influencers, Nestlé CEREGROW’s latest campaign masterfully built trust and sold peace of mind with its “No Refined Sugar” cereal.