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Serumize Your Shower: How Dove is Redefining Body Care

Case Study / By Apoorva / #BodyCare, #DoveSerumBodywash, #SerumizeYourShower, influencer marketing, Salicylic Acid, Skincare, Vitamin C

Dove’s #SerumizeYourShower campaign used top influencers to introduce a new era of body care, powered by active ingredients and supercharged by quick commerce.

Inside Paytm’s Smart Rewards & Referral Influencer Campaign

Case Study / By Apoorva / #Paytm, #PaytmKaro, #ReferAndEarn, #UPI, Digital Payments, Fintech Marketing, InfluencerMarketing, RuPay on UPI

Paytm’s latest campaign used a two-pronged influencer strategy focused on a lucrative referral program and RuPay on UPI rewards, turning users into marketers and driving viral reach.

The Man Company Shines at Flipkart’s Glam Up Sale

Case Study / By Apoorva / #CreatorMarketing, #FlipkartGlamUpSale, #GlamUp2025, #MenWithStyle, #TheManCompany, InfluencerCampaign, MensGrooming

The Man Company leveraged the Flipkart Glam Up Sale with a powerful influencer campaign that sold a lifestyle of confidence, driving massive engagement and brand visibility.

Own Your Spotlight: How NIVEA’s Luminous Campaign Lit Up Instagram

Case Study / By Apoorva / #LuminousinIndia, #NIVEAIndia, #OwnYourSpotlight, Dark Spot Serum, influencer marketing, NIVEA Luminous, Skincare Influencers, Thiamidol

NIVEA’s Luminous campaign blended science with storytelling, as top Indian influencers shared real results and drove massive engagement by putting the spotlight on Thiamidol.

Fueling the Grind: How MuscleBlaze Creators Turned Raw Power into Viral Reach

Case Study / By Apoorva / #BiozymeWhey, #CreatorMarketing, #GymLife, #IndianFitness, #MuscleBlaze, #WrathX, FitnessMotivation, InfluencerCampaign

From viral collaborations to raw, motivational gym reels, MuscleBlaze’s latest influencer campaign shows how to fuel authentic creator content and drive massive engagement in the fitness community.

Trusted by Moms: How Creators Shared Himalaya BabyCare’s Gentle Touch

Case Study / By Apoorva / #BabySkincare, #HerbalSkincare, #HimalayaBabyCare, #MomInfluencersIndia, #NaturalCare, #PureCowGhee

Real moms. Real moments. Himalaya BabyCare’s latest campaign brought gentle skincare to Instagram, with creators showing why herbal and safe is still the best choice for little ones.

Cluckin’ Good Times: Barbeque Nation’s Kukkad Carnival Goes Pan-India

Case Study / By Apoorva / #BarbequeNation, #ChickenLovers, #CreatorMarketing, #FoodieReels, #IndianFoodCampaign, #KukkadCarnival, #UnlimitedBuffet

From sizzling grills to regional reels, Barbeque Nation’s Kukkad Carnival showed how a chicken buffet can win hearts and feeds across India

Brewing Buzz: How Starbucks India Won Summer 2025 with Offers & Cold Brews

Case Study / By Apoorva / #StarbucksIndia #ColdBrewCampaign #SummerOffers2025 #CoffeeInfluencers #CreatorMarketing #StarbucksLovers #RegionalContent

With cold brews, regional creators, and 40% off offers, Starbucks India brewed up a summer full of flavor, discovery, and footfall — one influencer reel at a time.

Framing the Future: Lenskart’s Creator-Led Eyewear Campaign

Case Study / By Apoorva / Branded Content, Creator Economy, Eyewear Marketing, Eyewear Trends 2025, Fashion Campaign, GRWM Reels, Hustlr By Lenskart, Indian Influencers, influencer marketing, Instagram Reels India, Lenskart, Phonic By Lenskart, Smart Glasses, Tech-Driven Fashion

Lenskart’s 2025 creator campaign blurred the line between fashion and tech, as influencers styled Hustlr and Phonic frames into everyday fits, GRWM reels, and futuristic demos.

A Seasonal Style Story Told Through Creators

Case Study / By Apoorva / #BohoFashion, #CozyStyle, #FallFits, #FreePeople, #FreePeopleStyle, #GiftGuideReels, #InfluencerLooks, #SpringStyle, #WinterWardrobe

Free People’s 2024–2025 campaign wasn’t loud,it was lived in. With reels capturing fall light, winter gifting, and spring-ready style, creators brought the brand into their worlds with soft power and storytelling ease.