Kapiva Ayurveda: #ChooseAyurveda for Mind, Body & Skin
Campaign Overview
Kapiva Ayurveda’s #ChooseAyurveda campaign brought ancient wellness wisdom into modern digital storytelling. Through a mix of product education, Ayurvedic lifestyle tips, and relatable wellness routines, the brand partnered with influencers from nutritionists to skincare advocates. The aim was simple yet powerful: inspire audiences to embrace natural remedies, balanced living, and holistic self-care—whether through mindful movement, targeted skin solutions, or plant-powered nutrition.
Real Influencer Moments
From mindful movement tips to skin-healing remedies, Kapiva’s #ChooseAyurveda campaign had creators blending ancient wisdom with everyday wellness. Here are 9 standout creator moments:
Zenfits Parul (@zenfits_parul)
Explained Ayurveda’s three movement energies—Tamasic, Rajasic, and Sattvic—urging followers to move mindfully with yoga and walking. Her calm delivery and relatable examples drew 25.7K+ views.
Self Care Sisters 9 (@selfcaresisters_9)
Shared a two-step Ayurvedic acne routine with Neem, Manjistha, and Tulsi, positioning Kapiva as a clean beauty go-to. The transformation-focused content earned 150K+ views.
My Garden of Recipes (@mygardenofrecipes)
Recommended Kapiva Acne Ease Fizz as a daily fix for breakouts, highlighting its digestion-boosting benefits. The short, informative reel gained 18K+ views.
Ankita Agnihotri (@ankitaagnihotrilove)
Blended roses, pomegranate, beetroot, and aloe into a glow-up recipe, linking it to Kapiva’s Skin Foods Glow Mix. Bridal and wellness audiences helped it reach 19K+ views.
Zenfits Parul (@zenfits_parul)
Demonstrated five unconventional walking styles to improve agility and balance, turning a simple activity into Ayurvedic movement therapy. Hit 36K+ views.
Nutritionist Bhagyashree Doshi (@nutritionist_bhagyashree_doshi)
Broke down the science behind Kapiva Dia Free Juice and its clinically proven benefits for blood sugar control. Niche but impactful, clocking 11K+ views.
Skincarey.ing (@skincarey.ing)
Paired Kapiva Acne Ease Fizz with Tulsi Anti Acne Serum for a toxin-free skin fix, resonating with skincare minimalists. Garnered 4.2K+ views.
The Classy Foodophile (@theclassyfoodophile)
Introduced Shatavari Balance Juice for hormonal health, blending product details with lifestyle advice. The approachable delivery drove 189K+ views.
Ask Health Guru (@askhealthguru)
Listed garlic’s Ayurvedic health benefits in a friendly explainer format, merging kitchen wisdom with wellness science. Viewed 43K+ times.
Ayurveda in Action: Three Wellness Pillars Driving Engagement
The campaign’s success rested on a triad of content themes that resonated deeply with audiences:
- Holistic Skin Solutions – Acne care and skin glow content tapped into the natural beauty movement, earning strong view counts and save-worthy tips.
- Everyday Movement Practices – Influencers reframed fitness into mindful, Ayurvedic-aligned actions, making wellness accessible for all ages.
- Condition-Specific Remedies – From hormonal balance to blood sugar management, product-led education positioned Kapiva as a trusted problem-solver.
From Tradition to Trend: Why Kapiva’s Strategy Works
By pairing credible voices with easy-to-implement advice, Kapiva bridged the gap between Ayurveda’s heritage and modern lifestyle aspirations. Short-form video proved especially potent for translating detailed health benefits into bite-sized, visually engaging narratives. The mix of science-backed claims, relatable influencer personalities, and consistent #ChooseAyurveda branding reinforced Kapiva’s positioning as a modern face of ancient wellness—building not just product awareness, but lifestyle advocacy.
