Laced in Grey: How Creators Styled New Balance for #GreyDays 2025
New Balance’s Grey Days campaign brought creators together across cities and continents — proving that even a quiet color can spark loud impact.
Case Study
Styled by Snitch: How Influencers Drove the Menswear Buzz in 2025
Snitch’s Summer 2025 campaign was more than just fashion — it was a creator-powered movement blending street style, store launches, and signature scents. From Bengaluru to Vapi, influencers styled, shopped, and sold the menswear story India couldn’t scroll past.
 Double the Glam, Double the Real: Inside Estée Lauder’s #DoubleWearDoubleMe Campaign
Barcelona backdrops, real beauty routines, and a foundation that never quits — Estée Lauder’s #DoubleWearDoubleMe campaign shows how duality wins in 2025.
ABH’s Sugar & Spice Campaign: A Global Glam Launch
Anastasia Beverly Hills brought its signature glam to Southeast Asia with the #ABHSugarandSpice campaign — a bold product drop paired with a regional event, global influencer moments, and the ultimate beauty face-off between Sugar and Spice palettes. Here’s how ABH turned a product launch into a cross-border celebration of style.
Roadster’s #StyleOnTheGo Campaign: Fashion in Motion
Roadster’s #StyleOnTheGo campaign turned fashion into a movement, highlighting creators who styled the brand on the move — from daily commutes to scenic escapes. Through everyday fashion, denim staples, and bold statements, this campaign created a digital trail of individuality and style across India’s youth.
Say Bye to Frizz with Love Beauty and Planet
Frizz doesn’t stand a chance. This creator-led campaign by Love Beauty and Planet delivered quick, visible results with a gentle, planet-loving touch.
Simple Skincare India’s #NothingButKind Influencer Push
Simple Skincare India’s influencer campaign proved that kind, no-fuss skincare can still make noise. With relatable creators and the #NothingButKind message, the brand turned everyday skin routines into shareable content wins.
YourCrocsYourStoryYourWorld: Crocs India Empowers Style
Crocs India’s latest campaign, #YourCrocsYourStoryYourWorld, invites everyone to express their style through comfort. From creators to everyday wearers, Crocs become a canvas for self-expression.
Emami’s #HealthyAndTasty Campaign That Made Everyday Food Go Viral
Emami’s #HealthyAndTasty campaign blended high-protein soya, bold Indian spices, and creator-led reels to make everyday food feel exciting and shareable.
BeingLikeMe Campaign: How Maccaron Redefined K-Beauty
Maccaron’s #BeingLikeMe campaign brought K-beauty and self-expression together through real influencer stories, unfiltered skincare routines, and a bold message: beauty looks best when it’s unapologetically you.