Booked & Captured: How GetYourGuide’s 2025 Influencer Campaign Sparked Global Travel Stories
Introduction
This July, GetYourGuide leaned into authentic creator-led travel storytelling across Instagram. Instead of polished ads, the campaign spotlighted real adventures — from Sardinia’s hidden coves to Peru’s scenic train rides, from the Cirque du Soleil stage in Las Vegas to a private boat day in Corfu. The strategy was simple yet powerful: let creators around the world narrate their own journeys while seamlessly integrating GetYourGuide as the trusted booking partner.
Real Influencer Moments
From island escapes to desert lagoons, creators documented birthdays, budget tips, and once-in-a-lifetime journeys — all seamlessly booked through GetYourGuide.
Shared a detailed San Andrés travel guide featuring snorkeling at West View, parasailing above the Sea of 7 Colors, and a buggy ride around the island. The reel earned 41.5K plays, 1.4K likes, and 36 comments.
Posted a scenic Sardinia boat tour through crystal waters and caves, inviting followers to comment “Boat Tour” for booking details. The reel received 11.1K plays, 3 likes, and 10 comments.
Shared a Lake Garda cruise while highlighting life with chronic illness — combining personal storytelling with a travel experience. The reel gathered 3.1K plays and 3 likes.
Created a cost-breakdown reel on Sardinia — covering flights, rentals, food, and boat tours — positioning it as a budget-friendly Mediterranean escape. The post achieved 112K plays, 1.2K likes, and 70 comments.
Featured a Lake Garda sunset SUP with the caption “Il tramonto passa, chi rema con te resta.” The reel received 2.2K plays and 3 likes.
Passport de Karlita (@passportdekarlita)
Celebrated her 31st birthday with a five-hour boat tour in Cyprus, mixing gratitude and dreamy visuals. The reel hit 30.5K plays, 1.4K likes, and 33 comments.
Neyan Ventures (@neyanventures)
Attended Cirque du Soleil’s “O” show in Las Vegas, positioning GetYourGuide as a hub for shows and entertainment. The reel earned 16.4K plays, 647 likes, and 21 comments.
Shared how €110 secured a private boat in Corfu, presenting an intimate yet affordable travel option. The reel reached 18.8K plays, 1.6K likes, and 25 comments.
Marked her 30th country milestone with a San Pedro de Atacama lagoon tour in Chile, balancing humor about costs with authentic travel storytelling. The reel logged 24.2K plays, 807 likes, and 9 comments.
Navankur Chaudhary (@navankurchaudhary)
Showcased the iconic Puno to Cusco train journey in Peru, one of the campaign’s highest-performing reels with 197K plays, 15.9K likes, and 95 comments.
Campaign Pulse
The campaign struck a balance between aspirational travel dreams (Peru, Las Vegas, Atacama) and practical trip planning (Corfu costs, Sardinia breakdowns, birthday experiences). Creators across Latin America, Europe, and Africa highlighted how GetYourGuide fits seamlessly into their journeys, whether for a milestone celebration or a budget-friendly getaway. Engagement leaned toward reels that mixed storytelling with cost/value details, showing that audiences crave both inspiration and information.
What Marketers Can Learn
Local storytelling wins globally: A birthday in Cyprus or a buggy ride in San Andrés may be niche, but shared authentically, they drive global wanderlust.
Cost transparency drives clicks: Posts that broke down budgets (e.g., Sardinia costs, Corfu boat rental) had the highest traction.
Beyond tours: position for experiences: From Cirque du Soleil in Vegas to train rides in Peru, GetYourGuide successfully expanded its brand identity beyond “tours” into all experiences.
Engagement as CTA: Swati_n_sam’s “comment Boat Tour for link” is a simple but effective way to merge social engagement with lead generation.
