Styled with ALDO: How Creators Elevated Everyday Moments in 2025
Introduction
ALDO Shoes has long been synonymous with stylish yet accessible fashion, and in 2025 the brand continued its strong influencer-led storytelling. From big retail moments like a new store launch in Raipur to everyday content featuring summer heels, handbags, and Lovebloom collections, ALDO tapped into diverse creators across cities. The posts combined glamour, everyday lifestyle, and regional buzz — ensuring that ALDO stayed top of mind for shoppers.
Real Influencer Moments
From bloom-themed heel-and-bag duos to city-led store-launch hype, creators showcased seasonal styling, mall moments, and regional pride across India and Qatar.
Shared a Doha-lifestyle reel, elevating simple moments with an ALDO bag and slippers. Their reel earned 132K plays and 1.4K likes.
Announced the ALDO Raipur store opening at Zora The Mall with women-first opening offers and a registration CTA. Their reel earned 67K plays and 1.2K likes.
Sugandha Kedia (@sugandha.kedia)
Built launch-day excitement for ALDO Raipur with urgency (“first come, first serve”) and city tags. Their reel earned 53K plays and 540 likes.
Styled the Lovebloom heels-and-bag pairing with DLF mall mentions and #ALDOxJanhviKapoor. Their reel earned 215K plays and 4.3K likes.
Posted a quick spotlight on ALDO’s new summer collection. Their reel earned 33K plays.
Showcased an elegant heel-and-bag duo at DLF Promenade, tapping into the Lovebloom aesthetic. Their reel earned 115K plays and 5.7K likes.
Shivanii Pancholi (@shivaniipancholi)
Shared a bloom-themed summer look with heels and handbag at DLF Promenade. Their reel earned 56K plays and 4.6K likes.
Campaign Pulse & Social Buzz
The ALDO campaign blended two strong narratives: lifestyle storytelling with creators in India and the Middle East, and retail-driven buzz via local store activations like Raipur. Posts with strong visuals (Bahaar, Navyatiwarii, Shivani) significantly outperformed simple product mentions (Amal), proving that styling context matters. The Raipur store launch posts created a sense of urgency with offers and giveaways, localizing ALDO’s brand voice.
Key Takeaways
The ALDO campaign shows that balancing lifestyle-led reels with retail-driven content can maximize both aspirational engagement and direct sales impact. Regional influencer activations, such as the Raipur store launch, proved how local buzz can effectively drive footfall. At the same time, creators who leaned into strong visuals, seasonal styling, and storytelling consistently outperformed plain product mentions. Finally, ALDO’s mix of global and local voices — from Doha to Delhi — demonstrated how international brands can stay relevant through hyperlocal storytelling.
